Insecticides India Limited launches GRANUVIA to protect paddy crops

Pest infestations continue to significantly impact rice productivity across India. Last year, early and prolonged outbreaks of brown plant hopper affected millions of acres across multiple states, forcing farmers to undertake at least two to three rounds of intervention to manage the pest. In severe cases, BPH can lead to yield losses ranging from 20% to 60%.

Similarly, stem borer remains a major yield-limiting pest, typically causing 10% to 30% crop damage. Under severe infestations, losses can be even higher due to the formation of “dead hearts,” which severely affects plant health and productivity.

Commenting on the launch Mr. Rajesh Kumar Aggarwal, Managing Director, Insecticides (India) Limited, said, “With rising pest pressure and changing climatic conditions, farmers need reliable and easy-to-use solutions. The launch of GRANUVIA introduces next-generation solution designed to deliver consistent, long-term pest control while improving overall crop health and productivity. Addressing persistent challenges from key pests such as brown plant hopper and stem borer, GRANUVIA provides sustained protection across critical growth stages.”

Mr. Dushyant Sood, Chief Marketing Officer, Insecticides (India) Limited added, “This product has been developed by Corteva Agriscience, and will be exclusively supplied to Insecticides (India) Limited under its brand name of GRANUVIA. It is positioned as a future-ready solution for modern rice farming based on the its novel action to control BPH and Stem borer. With its advanced technology, superior value delivery, proven field performance and farmer-friendly application, GRANUVIA is set to strengthen pest management practices and support improved productivity in India’s paddy cultivation.”

Mr. Manoj Singh Bhandari, GM & Crop Manager for Paddy, highlighted GRANUVIA as a future-ready solution for future-ready farmers. Its advanced granular formulation ensures ease of application, reduces overall application costs, and minimizes the number of sprays required to manage brown plant hopper (BPH) through its long-duration control. Farmers have been seeking such practical solutions to effectively manage BPH—products that align with their existing application practices while lowering both cost and effort. GRANUVIA addresses these needs, offering a convenient and efficient alternative to repeated interventions. This approach helps farmers safeguard yields, enhance crop vigor and achieve more reliable harvest outcomes, even amid increasing pest pressure and climate variability.

GRANUVIA is recommended for application at 30–35 days after transplanting, a critical stage when paddy crops are most vulnerable to pests. Its simple broadcasting method, compatible with common farmer practices (mixing with sand or urea), makes GRANUVIA a distinctive solution. It provides up to 60 days of long-duration control against brown plant hopper (BPH) and also helps farmers manage stem borer (dead heart for up to two weeks) during this crucial growth stage.

We have conducted rigorous field days for GRANUVIA to demonstrate its efficacy to the farmers, where they participated in large numbers and were excited to see the effective control of stem borer and brown plant hopper (BPH), higher tillering that leads to improved crop density, and greener, healthier crops with enhanced vigor.”

GRANUVIA is a registered Trade Mark of Corteva Agriscience India Pvt. Limited / its affiliates.

Note: The headline, insights, and image of this press release may have been refined by the ALCHEMPro staff; the rest of the content remains unchanged.

ALCHEMPro News Desk (MS)