Boss showcases biodegradable NovaPoly yarn on court in Melbourne

To highlight NovaPoly yarn’s performance capabilities, BOSS will showcase the yarn in its tennis styles during play in Melbourne, Australia this month. BOSS ambassadors, Taylor Fritz and Matteo Berrettini, will wear key NovaPoly yarn pieces on the court, including jerseys, shorts, and caps. This marks an important moment in BOSS’s journey as it reinforces its position as a forward-thinking brand, complementing the company’s ongoing efforts to develop alternatives to conventional polyester and polyamide fibers and aligning with its commitment to driving progress through innovation and advanced materials. 

Crafted from recycled textile waste sourced from both pre- and post-consumer phases and modified with an additive, NovaPoly yarn represents a step forward in fashion technology applications. As the second textile launched under BOSS’s THE CHANGE initiative – a platform dedicated to exploring futuristic technologies and crafting designs with purpose – NovaPoly yarn contributes towards HUGO BOSS’s strategic sustainability key pillars, such as fighting microplastics. 

BOSS will highlight the craftsmanship and forward-thinking approach of NovaPoly yarn through authentic storytelling, athlete endorsements, and dynamic visuals in the collection’s campaign. The story of the yarn’s journey from recycled textile waste, through to its transformation into high-performance sportswear, emphasizes the BOSS values of innovation, quality, and technological advancement.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

ALCHEMPro News Desk (RM)