Valencia, Spain-based BC Fabrics has launched a strategic plan to double its sales to 40 million euros by 2015. In order to achieve its target, the company has created three foreign subsidiaries - Casablanca Fabrics in Russia with 70 percent stake, and BC Ukraine and Brasil BC-integrated group with 50 percent stake each.
In order to increase its international reach, in 2008, BC Fabrics acquired Casual Textile S.A., which owns the exclusive trademark NAF NAF for home décor textiles including entire range of bed linen.
In 2010, BC Fabrics ventured into designing and manufacturing of home textiles for babies and children through the launch of Tanuki. In addition, the firm has recently acquired exclusive rights to sell Pierre Cardin quilt blankets and rugs in Europe.
Western Europe accounts for 45 percent of the company's business, but it has diversified into countries of Eastern Europe and the Middle East. While Eastern Europe now accounts for 26 percent of the company's sales, the countries in the Middle East absorb 16 percent of the sales.
The strategy of expanding to emerging countries has enabled BC Fabrics to increase its sales beyond Spain. In 2011, the company is expecting its sales to grow to 20 million euros, a rise of 15 percent year-on-year.
BC Fabrics plans to open offices in China and Turkey this year, and is also planning to continue expanding its presence outside the European market. At present, the company sells its products in 80 countries, and under its strategic plan it has set a target of increasing its reach to 120 countries by 2015.
Fibre2fashion News Desk - India
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