the 2nd edition of parus (perfumery award of russia) were announced on may 24 in zebra square restaurant in moscow.
organized by novosti v mire kosmetiki (news in the world of cosmetics) magazine, the glittering function was attended by leader and prominent members of the russian perfumery and cosmetic industry.
each month, data received from retail chains rivoli, l'etoile, arbat prestige, articoli, parfum palace, ile de beauté, and rive goche is filtered to draw top lists of 10 men's and women's bestseller fragrances that are published in novosti v mire kosmetiki magazine.
the winners for 2nd edition of parus 2004 were:
grand prix:
best women's fragrance – very irresistible (givenchy)
best men's fragrance – higher energy (christian dior).
best packaging design:
women's fragrance - apparition (emanuel ungaro)
men's fragrance – allure sport (chanel)
best advertising:
women's fragrance – cinema (yves saint laurent)
men's fragrance – b*men (thierry mugler)
marketing@alchempro.com
