Payless ShoeSource to appoint Matthew E. Rubel as CEO
27 May '05
5 min read
-- accelerating customer acceptance of the merchandise authority positioning in value priced footwear and accessories, differentiating its product offering from other retailers;
-- continuing the efforts to build select athletic and casual lifestyle brands that provide styling and quality to a broader audience of customers;
-- refocusing the company's marketing efforts to build more customer traffic in the payless stores and communicate its merchandise authority position more clearly;
-- continuing to improve its information technology to manage inventory, pricing and store operations;
-- continuing to pursue gross margin improvement relative to 2004;
-- maintaining disciplined control of expenses; and,
-- improving the in-store shopping experience.
payless shoesource inc is the largest specialty family footwear retailer in the western hemisphere. as of the end of april 2005, the company operated a total of 4,646 stores offering quality family footwear and accessories at affordable prices.
marketing@alchempro.com
