Diamond Packaging wins 17 awards at 55th Annual NPA Competition
26 May '05
4 min read
utilizing a paperboard lid allows for more design flexibility, not possible with a standard set-up box lid. for instance, the intricate die cut pattern and the depth of the embossing pattern can only be achieved through the use of paperboard. in addition, the lid was designed with smaller fold-over (perforated) panels, allowing the printed insert card to sit 1/8" below the lid, creating a 'shadow' effect.
several point-of-purchase displays were also recognized, including an innovative design produced for the recently launched l'oreal usa / matrix curl.life defining system. diamond designed a unique header with a secondary rear panel that is glued to the front panel, creating a striking 3d appearance. the panel is further enhanced by die cutting around the photograph of the models, adding to the illusory effect. the economical structure is converted as a glued, single piece that pops up, similar to children's books.
the header is secured to a two-tiered outer base that utilizes multiple die cuts to hold various products including shampoo, conditioner, spray-gel, and hairspray. a die cut inner deck insert provides added stability to the display.
diamond employed special graphic techniques for the l'oreal usa / matrix holiday packaging, elevating a standard tuck carton to an unprecedented level. prominently displayed at fine hair salons nationwide, the annual promotion is a proven success and highlights the value of creativity and shelf apf creativity and shelf appeal.
marketing@alchempro.com
