Ontex has unveiled Little Big Change, a diaper subscription service exclusively online to make the lives of parents easier, in Benelux. These diapers provide up to 12 hours of protection, and are free of perfume, lotions and chemicals. They are regularly tested for the presence of harmful substances and produced using 100 per cent green electricity.
Without the use of perfumes or lotions, they are perfect for babies with sensitive skin. Parents do not want to choose between their baby’s health and comfort, and they increasingly seek convenience and reliability when purchasing hygiene products. The Little Big Change diaper subscription brand and service is Ontex’ response to these changing demands. Following its successful launch in France in June 2018, the new subscription service is now available in Belgium, the Netherlands and Luxembourg. The Benelux Little Big Change launch is supported by an online sales platform and significantly increases Ontex’ presence in direct-to-consumer e-commerce.Ontex has unveiled Little Big Change, a diaper subscription service exclusively online to make the lives of parents easier, in Benelux. These diapers provide up to 12 hours of protection, and are free of perfume, lotions and chemicals. They are regularly tested for the presence of harmful substances and produced using 100 per cent green electricity.#
“The launch of Little Big Change in Benelux is an important step in the digital transformation of our company,” said Ontex CEO Charles Bouaziz. “It’s the first Ontex baby diaper available exclusively through an online subscription model, providing parents with a flexible and highly customisable purchasing and delivery service. Little Big Change is our response to changing consumer behaviours and needs. The subscription business model is an important pillar for the company’s future growth.”
The top sheet of diapers has received the Dermatest 5-star seal. The company says that 100 per cent of the fluff in the absorbent pad is bleached Totally Chlorine Free (TCF) and sustainably harvested in Forest Stewardship Council (FSC) certified woods. The entire product is regularly tested for compliance with the German Oeko-tex 100 certification standard.
While Little Big Change diapers have been designed to optimise the baby’s health and comfort, Ontex has thought about the needs of modern parents too by providing a solution to unplanned diaper shortages or last-minute emergencies. The online subscription service allows “one-click” subscriptions and cancellations with free-of-charge deliveries. Parents can easily modify their subscription - the frequency and location of delivery, diaper size and product mix - according to their unique needs.
Ontex says that parents will soon be able to choose between Little Big Change baby diapers and pants, allowing them to select the product that best meets their baby’s needs under the same strict product criteria.
Little Big Change diapers are clean and sustainable. Studies show that babies need diapers for an average of 900 days. (SV)
ALCHEMPro News Desk – India
marketing@alchempro.com
