R|Elan starts 'Run To Make India Litter Free' initiative

R|Elan, the next generation fabrics, has joined hands with Ripu Daman, India's first plogger, to drive the common goal of inculcating habit of enhancing fitness at the same time keeping the environment clean, among the health and environment enthusiasts in the country, said a press release by RIL.

R|Elan will collect the plastics from the ploggers and send it for recycling at its post-consumer PET bottle recycling facility at Barabanki in Uttar Pradesh. This facility recycles 2.25 billion PET bottles every year and converts it into R|Elan GreenGold fibres, one of the greenest fibres in the world.

"There exists a great synergy between Run To Make India Litter Free and R|Elan, as this special run will help clean environment and boost performance of participants. On similar lines, apparels made from R|Elan fabrics are sustainable and help enhance performance, said Gunjan Sharma, CMO - polyester business, RIL.

We are one of the earliest recyclers of PET bottles in India and makers of performance enhancement fabric technologies. We are strong supporters of sustainability and circular economy concepts, as it will help in making our environment cleaner. We have begun ‘Fashion For Earth’ initiative, under which we are making efforts to inculcate sustainability and circular economy concepts among budding fashion designers and textile industry participants through initiatives such as Circular Design Challenge at Lakme Fashion Week, and the launch of Earth-Tee. We are also steering the Versova beach and Mithi river clean-up, in addition to other initiatives."

"I have a dream to see India Litter Free and am starting this mission to make that dream a reality. It’s wonderful to have a partner like R|Elan, which has been leading innovation in the sustainability space and can help us complete the cycle with appropriate waste management. Together, we want to set an example for 1.3 billion Indians and corporates alike on how each one of us can make a positive impact on the environment and our country, while improving our health," said Daman.

Plogging is a combination of jogging with picking up litter. As a workout, it provides variation in body movements by adding bending, squatting and stretching to the main action of running, hiking, or walking. (PC)

ALCHEMPro News Desk – India