Regulatory concerns should be primary focus: 99GENS founders

04 Oct '23

2 min read

Pic: 99GENS

Insights

Founders of 99GENS recently told Fibre2Fashion how they are closely monitoring tech trends, especially in generative AI, to influence their future investment decisions.
They believe the key issue is how the tech will evolve rather than whether it will survive.
The founders also expressed concerns about potential misuse of their platform.

The regulatory landscape should be majorly focussed upon, considering the prevailing concerns around copyright issues, noted Austin and Zach Hurst, founders of 99GENS, which uses generative AI to make creating and selling premium merchandise easier, aiming to democratise Print-On-Demand (POD). In an interview with Fibre2Fashion, the Hurst brothers shared about how they intend to navigate future challenges, especially those related to technology and regulation.

The Hurst brothers are keeping a close eye on technological advancements, particularly in the realm of generative AI, which is a cornerstone of their business framework. “The central question revolves around its shaping rather than its survival,” Austin and Zach noted.

“Starting a company that is open for millions of people to use invariably comes with the fear of misuse or abuse,” the founders told F2F. Specifically, they worry that users could exploit 99GENS’ robust capabilities to infringe on copyrights or steal the work of other artists. To mitigate this, they are adopting a pragmatic and reserved approach to ensure the platform’s responsible use right from its inception.

The founders acknowledged that innovation comes with its set of challenges but express confidence in navigating them as they arise. By making POD accessible to the masses while addressing potential risks, 99GENS is positioning itself as a key player in a market ripe for technological disruption.

Click here to read the full interview.

ALCHEMPro News Desk (NB)

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