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SquadLocker gets $20 million in Series C funding round

02 Mar '20
2 min read
Pic: SquadLocker
Pic: SquadLocker

SquadLocker, a provider of online tools and services for teams and organisations to manage custom apparel and equipment purchasing, has concluded a $20 million Series C funding round, led by late-stage growth company investor ABS Capital Partners. The proceeds will be used on growth initiatives, including the expansion of channel partner relationships.

Existing investors Causeway Media Partners, an investment fund focused on sports technology and Lead Investor Jim Lombardi also participated in the financing round. As a result of the transaction, ABS Capital general partner Mike Avon will join the board of directors at SquadLocker.

"SquadLocker is poised to continue playing a pivotal role in the custom sports gear, equipment, and apparel industry," said founder and CEO Gary Goldberg, a third-generation textile engineer. "We look forward to working with ABS Capital as we continue our rapid growth by delivering our services to more organisations, schools and teams."

Incorporated in 2015, SquadLocker helps coaches, organisers, and administrators design, and distribute uniforms, player gear and spiritwear to youth organisations and schools throughout North America. SquadLocker offers single unit, custom garments from top athletic brands, through an online platform that integrates the e-commerce experience with its proprietary, wholly-owned manufacturing facility.

SquadLocker is known to offer the fastest delivery times, from stores that never close with the ability to serve players individually at any time.

"We are excited by SquadLocker's distinct approach to the market, as well as their partnership with leading league management software SportsEngine, a division of NBC Sports," Avon said. "Every team on the SportsEngine platform is offered seamless integration with SquadLocker's technology and services, expanding the addressable market and the company's reach."

ALCHEMPro News Desk (SV)

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