UK-based Fred Perry Holdings Ltd. recently announced it has acquired the trading business of heritage brand George Cox Ltd. The two British brands are long-time collaborators, having partnered up on a number of occasions, most recently for Nicholas Daley’s Spring/Summer 2020 collection.
As part of the group, George Cox Footwear will be integrated into Fred Perry Holdings’ long-term investment strategy with access to the global niche distribution network and digital expertise of the wider group.Fred Perry Holdings recently acquired the trading business of heritage brand George Cox Ltd. As part of the group, George Cox Footwear will be integrated into the former's long-term investment strategy with access to the global niche distribution network and digital expertise of the wider group. The two British brands are long-time collaborators.#
George Cox will continue its production in the heart of Northamptonshire, as well as exploring further production capabilities in Portugal.
“This is a long-term investment and we believe we can take them to new, exciting levels of success with our digital expertise and niche global distribution network,” said Richard Gilmore, managing director at Fred Perry, was quoted as saying by British media reports.
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