US' Jordan brand unveils Zion 4 built for strength & speed

That’s the pledge of Jordan Brand’s new Zion 4, which is built to accentuate the combination of strength and speed at the center of Zion Williamson’s game.

The low-top silhouette upgrades to a Cushlon 3.0 drop-in midsole atop a full-length parabolic Air Zoom strobel, providing hoopers a springy, double-stacked layer of cushioning that’s both responsive at takeoff and plush upon landing.

A computationally designed outsole offers excellent court feel, delivering extra durability in high-wear areas and additional traction where athletes need it most.

The Zion 4 is designed to help hoopers get off the ground quickly and seamlessly transition from one dynamic move to the next, building upon the responsiveness, containment and impact protection from Zion’s previous signature models.

The new silhouette carries forward the drop-in midsole setup from the Zion 3, providing the immediate reaction and plush landings Zion loves while improving the fit of the shoe to boost his game and appeal to a wider variety of athletes.

The Damascus Steel launch colorway and upcoming Mud to Marble and Forged in Fire styles expand on motifs from Zion’s previous signature silhouette, referencing his hard work making it “out of the mud” during his journey from Marion, South Carolina to the NBA. An upcoming white and black colorway also adds a classic look to the Zion 4 lineup.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

ALCHEMPro News Desk (DS)