Canadian retailer Lululemon partners with F1 Champion Lewis Hamilton

Lewis is renowned for his unparalleled achievements on the track, with the most Grand Prix race victories, podiums, and pole positions, as well as a record equaling seven World Championships. Beyond his racing prowess, Lewis has emerged as a style leader recognized for his bold fashion choices and influence in the world of design. Off the track, he tirelessly advocates for multiple causes, from diversity, equity, and inclusion in motorsport and beyond, to social justice around the world.

“lululemon product is such high quality, looks amazing, and ultimately delivers the performance I need it to,” said Lewis Hamilton. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together, we want to inspire our communities to be the best versions of themselves.”

As a lululemon Ambassador, Lewis will work closely with the brand’s Research and Innovation and Design and Development teams to collaborate on future products, providing insight and feedback on athletic and lifestyle collections. lululemon’s Centre for Social Impact will also partner with Lewis’ global foundation, Mission 44, to integrate movement and mental health experiences into their efforts to build a fairer future for young people through education, employment, and empowerment.

“We’re thrilled to welcome Lewis to the lululemon collective as our newest Ambassador. Lewis is a game-changer in every sense of the word. His relentless commitment to performance, wellbeing, and impact align completely with what we stand for at lululemon,” said Nikki Neuburger, Chief Brand and Product Activation Officer at lululemon. “We’re excited to partner with Lewis to innovate, inspire, and create positive change together.”

Lewis will be elevated in lululemon’s upcoming global campaign, “No Holding Back.” The campaign highlights the dedication it takes to be a champion through the rigors of daily physical and mental training, highlighting the latest men’s training apparel, including the brand’s Metal Vent Tech franchise.

Lewis joins a growing roster of lululemon Ambassadors, including PGA golfers Min Woo Lee and Max Homa, ATP tennis pro Frances Tiafoe and WTA tennis pro Leylah Fernandez, NFL Wide Receiver DK Metcalf, NBA player Jordan Clarkson, and NHL player Connor Bedard.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

ALCHEMPro News Desk (RM)