France's LVMH names Pietro Beccari to lead Fashion Group from 2026

Pietro Beccari is appointed Chairman and CEO of the LVMH Fashion Group. He will combine these new responsibilities with those of Chairman and CEO of Louis Vuitton.

Damien Bertrand, current Deputy Chief Executive Officer of Louis Vuitton, will become a member of the LVMH Executive Committee.

Bernard Arnault said: “I would like to warmly thank Sidney Toledano, who has been by my side for over 30 years and has always been present, in all circumstances, with determination, talent, and loyalty. He will remain my Special Advisor.

After a rich decade of leading Dior and Louis Vuitton, I am delighted that Pietro Beccari has also agreed to bring his expertise to the LVMH Fashion Group Maisons. Pietro is a great leader and a unique talent with boundless energy. He knows how to surround himself with talents and develop them to prepare the future of the Maisons.

At the head of Louis Vuitton, he will be able to rely even more on Damien Bertrand, whose contribution has been significant in recent months and who now joins the Group’s Executive Committee.”

These appointments will take effect on January 1, 2026, after a transition period between Sidney Toledano and Pietro Beccari.

Pietro Beccari spent his earlier career in Marketing at Benckiser in Italy and Parmalat in the US, then in General Management at Henkel in Germany, where he was Corporate Vice-President for Haircare. In 2006 he joined LVMH as Executive Vice-President Marketing and Communications for Louis Vuitton before becoming Chairman and CEO of Fendi in 2012. In 2018, he became Chairman and CEO of Christian Dior Couture. Since February 2023, he has been Chairman and CEO of Louis Vuitton. Pietro is also a member of the LVMH Executive Committee. He graduated from Parma University in Italy.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

ALCHEMPro News Desk (RM)