German brand Puma showcases iconic models at Paris Fashion Week

The event is an homage to the world of Mostro, with monstrous design elements throughout. Seasonal previews will feature the PUMA King and PUMA Speedcat, in addition to new collaborations and key apparel highlights.

Starting with an invite-only experience, the fashion-week function kicks off with Studio Hagel’s customization workshop, followed up Slam Jam and PUMA’s after-party. 

Opening up to the public on day two, PUMA hands the reigns to Cold Archive who will curate an experiential exhibition inspired by tattoo art, rave rhythms, and youth culture. Uniform Display leads day three when the space turns into a runway show’s backstage, allowing guests to experience the raw creative processes behind the styling, casting, preparation, and hands-on reality of fashion week.

Throughout the duration of the event, a special exhibition space brought to life by footwear cataloguists Hart Copy and collectors Inside Tag will bring the PUMA archive to Paris, as a showcase of hand-picked models leading up to the Mostro era. Obscure and lesser-known models will illuminate decades of PUMA’s rich design history.

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ALCHEMPro News Desk (RM)