Japan's ASICS & Toyoda Gosei launch sustainable sneakers

Toyoda Gosei has been pursuing ways to further reduce waste materials by selling various products under the Re-S ethical brand, transforming difficult-to-recycle airbag fabric and steering wheel leather remnants into bags, pen cases, and other products. ASICS has also been using recycled materials in its shoes and sportswear.

The current project is Toyoda Gosei’s second collaboration with ASICS, following the launch of sneakers that use airbag fabric in January 2023. The two companies are cooperating across industry boundaries under a shared philosophy for achieving a sustainable society. To use materials with as little waste as possible, original techniques are incorporated in this project, such as combining small remnant pieces into a patchwork. Steering wheel punching remnants generated at Toyoda Gosei’s plant in Vietnam are used in this project, and ASICS is using these remnants in shoes also manufactured in Vietnam, reducing not only waste but also CO2 in the transport of the remnants.

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ALCHEMPro News Desk (RM)