Australian womenswear retailer Suzanne Grae has picked McCann for brand expansion, creative concepting and in-store activity for its Australia and New Zealand based 220 outlets.
The reinvented McCann Sydney has stated that they are very happy to club their far-reaching retail experience with Suzanne Grae.
Prior to finalising its partnership with McCann, the womenswear retailer also considered others like M&C Saatchi and The Works for the same.
As stated by McCann, Suzanne Grae is a very dedicated and creative establishment and it is real opportunity for them to prove themselves. The pick by the womenswear retailer is a rewarding endorsement of reinvention of the firm, which has just forayed as a non-conventional agency having digital technology at its base.
McCann said it would now present its clients with a new Australian agency that has zeal to be creatively independent, supported by international resources of world's biggest agency network.
Fibre2fashion News Desk - India
marketing@alchempro.com
