The new fashion line for plus size women, eloquii by The Limited, will venture into retail segment by opening its first shop-in-shop in The Limited's newly renovated Detroit store this week.
'eloquii' was launched in response to demand for additional size ranges from The Limited's customers, according to Linda Heasley, CEO of The Limited.
The first eloquii store is being launched in response to comments from our customers on the company's website and on Facebook, she said.
The plus size range launched by The Limited under 'eloquii' label last year features custom fit and proportions that are specially found in larger sized customer.
The company has already started offering eloquii online and it plans to offer the plus size clothing range at six new locations across the US – Washington DC, Indianapolis, Chicago, Detroit, St. Louis and Baton Rouge – in the next two months.
The eloquii by The Limited retail outlets will offer a selection of styles from the Spring/Summer collection. It would include dresses, tops, bottoms and accessories.
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