Wacoal to reach $1mn donation target for Komen Breast Cancer Foundation
10 Feb '06
3 min read
Intimate apparel designer Wacoal is hoping to turn 2006 into a record-setting year for American women and the fight against breast cancer. Through continuing their landmark Fit for the Cure program, Wacoal will attempt to fit a record number of women in the ideal bra, with a goal of surpassing $1 million in donations combined over the past six years.
The luxury intimate apparel brand's Fit for the Cure program provides complimentary bra-fittings to women who want to learn their correct size. For each fitting, Wacoal will make a contribution to the Susan G. Komen Breast Cancer Foundation for research and outreach programs.
Wacoal is planning to reach its $1 million goal by providing a record number of expert bra-fittings. Wacoal will pledge a $2 donation for each woman who receives a fitting at one of its hundreds of Fit for the Cure events.
There is no purchase necessary in order for a donation to be made. Wacoal will provide an additional $2 donation for each Wacoal, DKNY Underwear and Donna Karan Intimates bra purchased at the events. Wacoal guarantees the Komen Foundation a minimum donation of $200,000 this year.
Wacoal has long been known as the ultimate expert on bra fit, and is thrilled to offer their expertise to women at no cost in honor of such a worthy cause. Wacoal's research has found that 80 percent of women are wearing the wrong size bra, and Wacoal is on a mission to help women find a better fit.
"Wacoal is passionate about helping women feel and look their best with the help of a well-fitting bra," explains Liz Smith, Wacoal's director of retail services and national fit expert. "Wacoal is a brand for women, and we are honored to provide this great service while also working toward the greater goal; helping Susan G. Komen Breast Cancer Foundation find the cure."
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