Nebraska's clothing retailer ready to take on foreign competition
16 Mar '06
2 min read
Facing fierce competition from foreign manufacturers who pay a fraction of the price for labor, many US clothing labels are struggling to find a niche in the competitive global market.
Omaha-based boys clothing producer, Wes and Willy was struggling to compete with cheap imports in the mainstream boys clothing market until it sought counsel from the Rocky Mountain Trade Adjustment Assistance Center (RMTAAC).
With the help of the program, Wes and Willy was able to adjust its business model to avoid competing with offshore producers on price and move into upscale, quality boy's wear.
Wes and Willy is making a name for itself with its durable and distinctive clothing made of high quality pre-washed and garment dyed natural fabric being sold at boutiques and high-end department stores around the country.
The company was also able to create an alternative e-commerce line called Red21 to increase margins while avoiding conflicts with retail store business partners.
"The partnership with RMTAAC has enabled them to undertake a number of critical initiatives that have become the foundation for their future growth and profitability," said Mark Watson, Wes and Willy Chief Operating Officer.
"He believes RMTAAC would be a valuable resource for most small manufacturers that are dealing with a rapidly changing global economy."
"Nebraskans have a company they can be proud of in Wes and Willy," said Edvard Hag, Director of RMTAAC.
marketing@alchempro.com
