Demand for kidswear designers likely to rise in China

The demand for children’s clothing designers is likely to rise in China as more and more brands enter the Chinese kidswear market to get a greater share of the booming market.

 

The demand for children's clothing designers is likely to rise in China as more and more brands enter the Chinese kidswear market to get a #

Children’s wear market in China is set for explosive growth and the market will reach 100 billion yuan turnover in 2013, states the “Chinese children’s wear industry research report” released recently.

 

The demand for children's clothing designers is likely to rise in China as more and more brands enter the Chinese kidswear market to get a #

The report states strong purchasing power of parents, new concept of consumption, and the ‘4+2+1’ family structure in cities has led to rapid expansion of China’s kidswear market in recent years.

 

The demand for children's clothing designers is likely to rise in China as more and more brands enter the Chinese kidswear market to get a #

In ‘4+2+1’ family structure, four grandparents and two parents, i.e. together six parents scramble to pay for a child, and this has led to the growth of child consumer phenomenon in Chinese cities, says the report.

 

The demand for children's clothing designers is likely to rise in China as more and more brands enter the Chinese kidswear market to get a #

Seeing the phenomenon, several well-known sportswear and adult apparel brands like Li Ning and 361° have started paying attention to children's wear market.

 

The demand for children's clothing designers is likely to rise in China as more and more brands enter the Chinese kidswear market to get a #

International brands like H&M, Zara and Uniqlo have also jumped into the Chinese kidswear market, thus increasing the competition to get a greater share of the market.

 

The demand for children's clothing designers is likely to rise in China as more and more brands enter the Chinese kidswear market to get a #

In the first half of 2013, the children’s clothing designers and other jobs remained unchanged compared to last year, according to statistics, but experts predict that the demand for children’s clothing designers will increase exponentially as more and more brands enter the Chinese kidswear market.

 

The demand for children's clothing designers is likely to rise in China as more and more brands enter the Chinese kidswear market to get a #

According to Zhoushi Kang from Hong Kong Institute of Clothing, at present, a lot of children’s clothing designers are those who have switched to designing clothing for children from designing for adults, due to which kidswear tends to have some functional defects.

 

The demand for children's clothing designers is likely to rise in China as more and more brands enter the Chinese kidswear market to get a #

For designing kidswear, it is important to understand children’s psychological characteristics, and there is need to systematically cultivate a pool of talented people for designing clothing that meets functional design needs of children, he adds.

 

The demand for children's clothing designers is likely to rise in China as more and more brands enter the Chinese kidswear market to get a #