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Xcel Brands to create apparel for Alexander Doll Company

05 Nov '13
2 min read

Xcel Brands, Inc. has signed an exclusive licensing agreement with The Alexander Doll Company to create a selection of Madame Alexander dolls, doll apparel and doll accessories under the Isaac Mizrahi New York label. It will consist of both collectible and play dolls: Cissy, the iconic 21" couture collectible doll, a 16" contemporary fashion collectible doll, and an 18" play doll. The collection will debut at the International Toy Fair in New York City in February 2014.

Robert D'Loren, Chairman and Chief Executive Officer, Xcel Brands, Inc. said, "We are very excited to partner with Madame Alexander on this wonderful and smart collection of designer, limited edition and play dolls.  This is an important partnership for us as we continue to grow our children's business."

Isaac Mizrahi, Creative Director, Xcel Brands, Inc. said, "Working with Madam Alexander is a dream for me. They have always represented the highest quality and most beautiful dolls in the world and the opportunity to work with them is a total honor."

Gale Jarvis, President of The Madame Alexander Doll Company, said, "We are thrilled to have the opportunity to partner with Xcel Brands & Isaac Mizrahi. The Madame Alexander Company, celebrating its 90th anniversary this year, has worked with many of the top fashion designers designing dolls and doll size outfits for over four generations, and we are honored to collaborate with Isaac, one of the most successful American designers today. We look forward to delighting doll lovers, both young girls with the new 18" doll fashion collection and our avid doll collector fans with Isaac's iconic fashions. Madame Alexander and Isaac together are bringing distinctive fashion and design to the world of doll play for girls of all ages."

Xcel Brands

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