Bobby Chan Aventura Mall store offers stylish casual wear
01 Dec '07
2 min read
A new signature Bobby Chan clothing store has opened in the Aventura Mall in time for holiday shopping. After offering a high-end collection in more than 2.000 lifestyle stores, the Bobby Chan store offers a great selection of men's and ladies stylish casual wear.
The Bobby Chan store is an evolution of “lifestyles moving forward” with silk and knit apparel that has grown in popularity since first being offered in 1999. The Aventura location is the second retail store introduced by President Bobby Granatt and CEO Johnny Chan after success with their line that is sold in country clubs, resorts and specialty stores.
“Since we make an enormous line, we've chosen a few target markets to launch the Bobby Chan stores,” said Granatt. “The evolution of our brand is how we have grown as a whole lifestyle collection. We are attracting customers between the ages of 29 and 65 that are affordable casuals.”
The collection offered by Bobby Chan includes men's and ladies shirts, pants, sweaters and jackets.
“Our trend is to offer clothing that is comfortable and feels great when you put it on,” said Granatt. “Some of today's fashion conscious consumers like primary colors and others love pastels. We're fitting the needs of all the consumers by have something for everyone. In South Florida, our line is diverse and includes hundreds of colors with the Bobby Chan brand.”
“Of course, we have clothing for the more fashion forward shopper as well as popular simple designs,” said Granatt. “We're looking to satisfy an enormous niche for the sophisticated buyer seeking value with a high-end collection.”
The Aventura Mall store was created with a customer friendly layout that allows open space to showcase the colorful clothing line. The extensive collection combines luxury and comfort to achieve the concept of casual lifestyle apparel.
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