100% certified authentic American made clothing & accessories by American Joe
05 Dec '07
2 min read
Foreign garment and toy manufacturers shudder to think what 2007 holiday sales may look like. Foreign manufacturers continue to take a big hit in light of safety concerns and several million recalls, while consumer memories are reminded about cheap foreign made apparel and substandard working conditions.
With both again fresh in the minds of consumers, holiday sales are looking brighter for American made goods as American consumers nationwide are once more paying attention to the "Made In America" label.
"Made In America is no longer something manufacturers have to say under their breath," marketing and branding expert Rodger Roeser, president of branding agency Eisen Management Group says. "We're seeing a huge resurgence in the consumer desire for American made goods."
Roeser attributes that to a "perfect marketing storm" of national political elections, the War in Iraq, and foreign product recalls. "There is an increased pride and national spirit for all things American," he adds.
"Consumers are starting to realize where these products are made and the ramifications of supporting some of these substandard practices. Plus, I think consumers find it odd to buy an American flag made in China, or a patriotic T- shirt made in Malaysia."
This perfect storm is causing American consumer goods manufacturers to breathe a collective sigh of relief. One such organization, American Joe Apparel, provides consumers and businesses premium, 100 percent certified authentic American-made clothing.
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