Leader Sport, which is a leading sports equipment distributor in UAE has recently joined hands with Joma Sport, a top Spanish sports apparel company. On account of this agreement, Leader Sport will be the first to introduce their brand in the Middle East, displaying an array of products along with that of Joma in the Middle East.
With this new joint venture and an incessant approach to understand customer needs and identify international markets, Joma intends to penetrate into the sports goods market in the Middle East. It already has a wide distribution network of its products covering 70 countries and subsidiaries in the Hong Kong, Italy, Germany, USA, Panama, Mexico, and the UK.
Following this trade pact, Leader Sports becomes the only official distributor for Joma products in the Middle East, thereby giving an exposure to Joma via Leader Sport's vast distribution channel and Middle Eastern consumers.
Abdul Raheem Tayeb, Director, Leader Sport said that, this partnership will prove to be beneficial for both the companies. Both companies will be hoping for a longstanding, fruitful partnership with a further anticipation that the new joint venture will lead to new pathways of growth for both the companies.
Fibre2fashion News Desk - India
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