'Made Better' expresses the legacy of Landau Uniforms
02 Nov '10
3 min read
The new positioning of the brand will be integrated into all sales and marketing efforts, from garment labels to the company's Website and sales collateral.
"This initiative is such a natural evolution for our brand," Williams said. We already know that Landau is made better. Now it will be clearer to our customers that when Landau is on the label, they are guaranteed a finer-quality product."
Based in Memphis, Tenn., Landau Uniforms, Inc. has been the leader in delivering high quality scrubs for more than 50 years. The company's tag line "Made Better" reflects not only its dedication to producing the best scrubs but also its commitment to a world made better. Landau has donated more than $10,000,000 worth of scrubs to disaster relief efforts in the last eight years alone.
marketing@alchempro.com
