Wildchild to distribute Kid Freeze's garments collection
02 Nov '10
1 min read
Streetwear company Wildchild Nation, LLC announces a new partnership with b-boying innovator of the Dynamic Rockers, Kid Freeze. Wildchild Nation will provide online distribution of Kid Freeze's collection of garments and products as part of Threader, the first online urban clothing marketplace for celebrities in the dance and entertainment industries.
Kid Freeze said, "Over two decades ago, I helped shape the b-boying world and invented the continuous head spin. Threader lets the new generation of b-boys to rock the style while learning about the culture I helped create. I'm excited to be able to share my legacy through Threader."
Wildchild Nation co-founder Marc David commented, "We're thrilled to have Kid Freeze as a part of Threader. He's one of the originals credited with inventing some of the power moves that define b-boying today. One of our goals in building Threader streetwear is to educate dance fans and dancers alike; Kid Freeze is a b-boy superstar that helps us achieve that goal."
Threader streetwear is the first site of its kind in the dance industry offering everything from basic fulfillment of products, warehousing and customer support to private labeled manufacturing of garments and design services.
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