S African Long4Life acquires footwear-clothing brand Rage

Rage is managed by an experienced management team headed up by Jeffrey and Merle Gochin. Both will continue with Rage with their team and will also become significant shareholders of Long4Life post the acquisition. Jeffrey will be appointed as a director to the Long4Life board.

Long4Life CEO Brian Joffe said: “Rage is an exciting addition to the expanding Long4Life portfolio. We see an opportunity for significant developments in this company’s footwear, apparel and accessory offering. There is also scope for synergies between our existing brands and Rage, which we believe will offer exciting future growth and position Rage for further market penetration.” (DS)

ALCHEMPro News Desk – India