Women’s empowerment & tech apparel company headquartered in the US, EBY, has announced that they have raised $6 million in Series A funding. They are also set to launch several new product lines over the rest of 2021, including their Limited Edition Seamless Luxe Collection, which include ultra-comfortable, premium seamless panty and bralette sets.
EBY plans to use the funding to open new channels, make key new hires, and expand their influencer marketing efforts to support their rapid growth, which has seen 10,000 5-star customer reviews in under three years. They will also be launching several new product lines throughout 2021, including a limited edition seamless luxe collection, offering ultra-comfortable, premium seamless panty and bralette sets, the company said in a press release.Women's empowerment & tech apparel company headquartered in the US, EBY, has announced that they have raised $6 million in Series A funding. They are also set to launch several new product lines over the rest of 2021, including their Limited Edition Seamless Luxe Collection, which include ultra-comfortable, premium seamless panty and bralette sets.#
Seamless Luxe pieces will be available in two, limited edition colourways: Sakura, a beautiful hand-painted floral print, and Roseata Fleur, a luxury, lilac-like purple. The print was created in partnership with emerging graphic artist Laura Matson, in keeping with EBY’s mission of empowering women in business. In addition to the seamless luxe collection, EBY will launch additional premium collections, a period underwear, and a mesh collection throughout the rest of the year.
Colt Ventures, a Dallas based investment firm, led the company’s $6 million Series A financing. Colt is a diversified firm that is active in biotechnology, oil & gas, technology, consumer/retail, special situations, and real estate, according to EBY.
Body-inclusive EBY offers seamless underwear in sizes XS-4XL, servicing over 100 million plus-size customers who cannot shop at some of the largest retail stores in the US. Its flocking technology acts as a second skin and has garnered EBY with a reputation as a best-in-class seamless product. EBY’s membership programme also offers consumers an underwear subscription box with exclusive product and members-only pricing. The company’s core mission is female empowerment, not only through their offerings to their loyal subscribers and shoppers, but also by supporting women in poverty through the power of microfinance. By the end of this year, EBY will have impacted over 15,000 women and children out of poverty into business.
"Now more than ever, we are excited to invest in a female led company such as EBY that is bursting with market potential and has a notable social mission to support women globally. Just like Colt Ventures, EBY is laser focused on the future. We were highly impressed with Renata’s bold vision and the business she has built to date. We are excited to support her as the company enters its next growth phase,” Sundeep Agrawal MD, General Partner said in a statement.
“EBY is in a unique place in a competitive market as an all-size inclusive, tech-commerce brand with a social mandate. It’s not just about revenue and growth, it's about impact and creating lasting relationships with our customers,” Renata M. Black, co-founder of the company said.
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