US brand Wolverine Work Group appoints Mike Maloney as CPO

Mr. Maloney has more than 19 years of footwear industry experience at prominent companies such as Adidas, Under Armour, Columbia Sportswear, and Designer Brands. A seasoned product expert, he possesses a unique blend of merchandising, product development and design, and marketing expertise enabling him to approach product strategy from multiple angles. Due to his leadership in global categories and deep understanding of licensing, Maloney is prepared to navigate the complexities of the footwear market effectively.

"Mike's expertise will be instrumental in driving our Work Group vision forward, enabling us to maximize our portfolio approach through his expertise across merchandising, product innovation, and strategy," said Mr. Kennedy. "Additionally, Mike's consumer-first approach and experience in casual and athletic brands will advance our ability to grow in adjacent categories, most prominently lifestyle."

"I'm excited to join the team at Wolverine Worldwide during such a pivotal moment for the organization," said Mr. Maloney. "The direction we are taking in product innovation and brand strategy aligns seamlessly with my vision of creating footwear that truly enhances the lives of our consumers. I look forward to leveraging my extensive experience to elevate our Work Group Brands and develop cutting-edge solutions for the dedicated individuals who depend on our footwear every day as well as create demand-driving products that allow us to reach new consumers."

Note: The content of this press release has not been edited by Fibre2Fashion staff.

ALCHEMPro News Desk (RM)