US' Columbia Sportswear names Monica Mirro as president, Prana brand

Mirro brings extensive experience in leadership roles building inspirational omni-channel brands, including Under Armour and Spanx. Her experience in go-to-market strategies, distribution channel diversification and success in achieving consumer brand loyalty will be important in growing the Prana brand, the company said in a media statement.

“We’re excited that Mirro will be joining us and are confident that her growth mindset, strategic discipline and people-first approach will propel the Prana brand,” Craig Zanon, senior vice president for Emerging Brands said.

“Prana is a brand that blends innovation and creativity with its innate integrity. I’m looking forward to leading the Prana team on a journey to allow more consumers to discover and experience the power of Prana,” Mirro said.

ALCHEMPro News Desk (GK)