US' David Peyser purchases magnetic apparel company MagnaReady

The dress shirts with magnetic closures first caught the eye of Paul Peyser, who at age 95 still attends meetings daily as chairman of the board of David Peyser Sportswear, as a customer. MagnaReady was launched in 2013 with two products – a white and blue men’s dress shirt. Today, the patented magnetic closures that make MagnaReady clothing unique can be found in short and long sleeve dress shirts, polos, chino pants, jeans, jackets, shorts, athletic clothing, and sleepwear. In 2020, YARROW powered by MagnaReady was launched for women. The collection includes collared tanks, long and short sleeve tunics, jeans, dresses, jackets, cardigans, sportswear, and sleepwear all featuring magnetic closures for easy dressing, the company said in a statement.

“My dad has been wearing MagnaReady shirts for years and our family has witnessed first-hand how the magnetic closure technology has helped him remain independent without sacrificing his personal style and professional appearance in the workplace. The apparel industry has an opportunity right now to serve a growing aging population and there continues to be a gap in the market for fashionable adaptive apparel that is widely available from popular retail brands. With MagnaReady we plan on being the solution,” Leah Peyser, a principal of David Peyser Sportswear, said in a statement.

“There are millions of people who at one point, or throughout their entire life, struggle to dress independently. This might be because of age, arthritis, an injury, surgery, a disease, or a disability, but no matter why, there should not be a reason that people don’t have options when it comes to stylish clothing that is also adaptive. It has always been hearing customer stories that has been the most rewarding part of starting MagnaReady and now to work with the Peyser family and have that relationship stem from a customer experience is very meaningful. I am excited for the future of the brand and to see where MagnaReady goes from here,” MagnaReady creator, Maura Horton, said.

ALCHEMPro News Desk (GK)