US' Deckers Brands unveils Hoka Clifton 9 running shoes

The new Clifton 9 has shaved four grams of weight, while defying expectations by adding 3 mm of stack height to enhance the shoe's legendary light-and-plush ride. The revitalised underfoot experience stems from an all-new and responsive midsole foam and an improved outsole design. Doing away with overlays and hotmelts, the stripped-back upper has been designed with a plusher heel, reflective heel panel, and streamlined tongue, Deckers Brands said in a press release.

Designed for newcomers to the sport as well as seasoned runners who want to enjoy their miles, the Clifton 9 offers the brand’s renowned early-stage Meta-rocker for a smooth entry to the gait cycle, and the new compression-moulded EVA midsole foam is not only light, but responsive. The gusseted tongue is a centrepiece of a reimagined upper that features recycled mesh material in a lighter package.

“The Clifton is not only one of our most popular products. It’s a gateway to make running more enjoyable and accessible. We think long-time fans and newcomers to the sport will find that balanced, smooth ride so characteristic of a Clifton, but be surprised by how light and responsive our newest version is,” Colin Ingram, vice president of product at Hoka, said.

ALCHEMPro News Desk (GK)