US' performance workwear brand Truewerk raises funds in Series B round

Stride joins an elite group of investors and advisors including Roundhouse Collective, a private equity group that involves Dan Nordstrom, co-founder Greg Hanson, outdoor industry executive Steve Meineke, and RZC Investments, an Arkansas-based private equity firm led by Steuart Walton and Tom Walton, the two companies said in a joint media release.

"We are excited to have Stride join the Truewerk team. Truewerk’s experience and passion for innovative consumer brands make them a perfect fit for what we are doing at Truewerk. Everyone wants to build a brand with great products, but we want to go beyond just making the highest performance workwear on the market and elevate the lives and work of the men and women who wear our gear every day—on and off the job," says Brian Ciciora, founder and CEO of Truewerk.

"We are thrilled to partner with Brian and his talented team on their mission to reinvent workwear for modern trade professionals. Stride Consumer Partners has followed the brand for years and recognise how their award-winning T2 WerkPant increases comfort, mobility, and performance on job sites everywhere. Stride Consumer Partners look forward to supporting the Truewerk team to accelerate their vision," Tim Burke, Stride partner, added.

ALCHEMPro News Desk (SF)