With 82 percent of retailers surveyed reporting sales growth in 2013, online retailers must begin to look at new areas of opportunity for continued growth in the coming year.
“Online retailers have proven themselves to be resourceful, resilient, and tenacious, - thriving in spite of fluctuations in the economy,” said Forrester Research Vice President and Principal Analyst Sucharita Mulpuru.
“But to continue building on this story of growth, retailers should begin to focus on new areas of opportunity in 2014, such as improving mobile conversion rates and taking an omnichannel-centric business approach.”
About The Study
The State Of Retailing Online research series, which provides eBusiness & Channel Strategy Professionals with annual industry benchmarks of marketing and business investment and activities, surveyed 70 companies. Industries surveyed included apparel, footwear, general merchandise, home furnishings, and personal care.
Shop.org, a division of the National Retail Federation, is the world's leading community for digital retail, offering thought leadership through original research and gold-standard events.
The community is made up of exclusive networking groups and committees that lead the global conversation surrounding innovative e-commerce trends and digital retail. Shop.org members include some of the world’s largest and most respected retail, technology, research, and consulting companies.
National Retail Federation
Receive daily prices and market insights straight to your inbox. Subscribe to AlchemPro Weekly!
marketing@alchempro.com
