Casual Wear: Casual wear accounts for the bulk of clothing sales. According to a recent survey conducted by KurtSalmonAssociates, the demand for casual wear has reportedly increased 10 percent every year in China for the past several years. It is estimated that the total consumption will reach to RMB460 billion in 2010.
Formal Dressing: A general trend towards corporate attire has led to a rising demand for more formal attire, particularly suits.
Teenager: The major driving force in clothing market in the coming years could well be teenagers. The number of teenagers in China was expected to be 327 million in 2005. A recent survey found that teens are saving money by value shopping. They are seen as “spenders” due their receipt of considerable spending cash in one child family.
Easy-care Clothes: Clothes made of stain-resistant and wrinkle-free fabrics are welcome in the market. It is estimated that more than one third of apparel is now made of easy-care fabrics, and the volume of this type clothing is expected to continue in the next few years.
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