Though discounters saw a dip in traffic last year, they rebounded nicely this year as 55.1 percent of shoppers visited discount stores, up from 49.6 percent in 2006. Consumers also shopped in traditional department stores (38.7%), specialty retailers (43.2%) and online (31.6%).
The most popular items purchased were clothing or clothing accessories (46.8%) as well as books, CDs, DVDs, videos or video games (41.7%). Other purchases this weekend included consumer electronics (35.7%), toys (28.2%), and gift cards (21.0%).
As of Sunday, November 26, the average person has completed 36.4 percent of their holiday shopping, showing virtually no change from last year. Only one in 12 consumers (8.2%) has finished their holiday shopping.
NRF continues to project that holiday sales will rise 4.0 percent this year to $474.5 billion.
National Retail Federation
marketing@alchempro.com
