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Global sportswear firms report mixed region-wise performances in Q1

20 May '24
3 min read
Global sportswear firms report mixed region-wise performances in Q1
Global sportswear firms report mixed region-wise performances in Q1

Insights

  • In Q1 FY24, Puma saw growth in the Americas and Asia-Pacific but flat sales in EMEA.
  • ASICS reported strong growth in Japan, North America, Europe, and Greater China.
  • Adidas experienced significant growth in Europe, emerging markets, and Latin America, but a decline in North America.
  • Columbia Sportswear saw declines in the US, EMEA, and Canada.

Puma

Germany-based sportswear firm Puma&#**;s region-wise performance highlighted mixed results in Q* FY**. The Americas experienced positive growth for the first time in four quarters, with sales increasing by * per cent to €*** million (approximately $***.* million), particularly strong in the US. The Asia-Pacific region saw a modest increase of *.* per cent to €***.* million, driven by a strong performance in Greater China. However, sales in the Europe, Middle East, and Africa (EMEA) region remained flat at €***.* million, although results in Europe exceeded expectations.

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