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Global sportswear giants navigate mixed fortunes in latest quarter

Adidas struggles amidst slight recovery

Global sportswear brand Adidas reported a * per cent dip in revenue for the third quarter (Q*) of fiscal **** (FY**), totalling €*.*** billion. Excluding the impact of Yeezy revenues, the brand managed a * per cent currency-neutral revenue increase. The footwear category was a bright spot with a * per cent growth, contrasting with a * per cent decline in apparel and a * per cent fall in accessories. Wholesale revenues fell by * per cent, but direct-to-consumer revenues rose by * per cent, bolstered by a ** per cent surge in retail stores and a modest * per cent increase in e-commerce sales.