"Companies that have found themselves stuck with physical inventory they can’t sell are now more interested than ever before in finding a way to stop making more clothes than they need," Linton says in June 2020 edition of Fibre2Fashion.
"I think we’re going to see a major shift over the next few years towards on-demand manufacturing so people can go from personalising the style of existing clothes to making clothes specifically for them on-demand," he adds.
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