22 brands join Pack4Good to reduce paper packaging

"Three billion trees are currently cut down every year to make paper packaging. As online sales continue to surge, we must ensure that measures are taken to reduce the reliance of packaging on forests," Vancouver-based CanopyPlanet said in a statement.

With today’s announcement, 126 brands –  ranging from today’s additions to previous partners like H&M, Bestseller, Stella McCartney, Ted Baker, Aritzia, Tensei, and Mara Hoffman - are now working with environmental non-profit Canopy to develop holistic, innovative packaging solutions through the Pack4Good initiative to reduce waste and keep forests standing. The pre-Black Friday boost to the campaign comes at a pivotal time as experts expect online sales to increase 25 per cent to 35 per cent over this holiday season.
 
“There’s no longer any need to use the last of the world’s Ancient and Endangered Forests to ship and wrap everyday products,” said Nicole Rycroft, executive director of Canopy. “In this turn around decade for our planet, the companies that are joining Pack4Good are demonstrating the leadership that must be taken to tackle paper packaging, and scale up low-impact alternatives. What better time to strengthen this movement than on the eve of one of the world’s busiest shopping days.”
 
Last year, Black Friday sales saw over 93.2 million people shopping online, which resulted in a whopping $7.4 billion in sales –  an all-time record. This year those numbers could be even bigger. The additional packaging needed to meet this demand would intensify impacts on the world’s climate-rich forest ecosystems, as e-commerce shopping requires, on average, seven times more packaging. 
 
Pack4Good partners included in today’s announcement are committed to ensuring that by the end of 2022 all their packaging is: free of Ancient and Endangered Forests, designed to reduce material use, maximising recycled and alternative Next Generation fibres (such as agricultural residues), and using FSC-certified wood when virgin forest fibre continues to be used.

Canopy launched the Pack4Good initiative in October 2019, and it now includes 126 brands. Pack4Good partners include fashion brands, personal care brands, printers and telecommunication companies, as well as Next Generation Solutions providers, with more sectors and companies expressing interest every day.

ALCHEMPro News Desk (RKS)