Adidas, Manchester United to extend long-term partnership

Manchester United commenced an agreement with Adidas at the start of the 2015-16 season, reuniting after 23 years. In the seasons that have followed, Adidas and Manchester United have fans around the world with forward-thinking initiatives, iconic designs on the pitch and fan-favourite culture wear off of it.

The new deal increases the focus on the Manchester United women’s team since their reintroduction in 2018 – continuing Manchester United and Adidas’ commitment to drive the women’s game forward.

“The relationship between Manchester United and Adidas is one of the most iconic in world sport, forged through a shared commitment to style, flair and, most importantly, high performance. With its roots in the 1980s, our partnership has been reinvented over the past decade with some of the most innovative designs and technology in sportswear. We are now looking forward to refreshing this powerful partnership again through the remainder of this decade and into the 2030s,” Manchester United chief executive officer, Richard Arnold said.

“We are extremely proud to announce the extension of the contract with Manchester United. Adidas and Manchester United are two of the most important brands in international football and it is very natural for us to continue our cooperation. We will combine tradition and innovation to please both the players and the fans. We look forward to continuing our partnership with one of the most iconic clubs in football,” chief executive officer at Adidas, Bjørn Gulden, said.

ALCHEMPro News Desk (RR)