“Although retailers struggle to accurately measure the effect digital has on their business, most recognize its critical place in the mix; most notably giants like Amazon, Walmart, and Target," said James Lovejoy, content and research manager, Brandwatch. "Brands that are lagging in the area of social engagement stand to lose more than just 'followers' and 'likes'; they're forfeiting deep insights and a good knowledge of their audiences - both necessities to raising the bar and supporting the business holistically." (SH)
ALCHEMPro News Desk – India
marketing@alchempro.com
