The company ranks first in the country amongst major exporters of apparel, manufacturing, tea, IT and food and printing in Sri Lanka for the second consecutive year, according to a press statement released by Brandix.
It has a score that is higher than the scores assigned to the top-ranked conglomerate brand and highest-placed multinational brand in the 2016 ranking.
The ranking is based on parameters such as corporate vision, leadership and people, reputation and image and degree of innovation and quality consciousness. The top ranked companies need to have world-class products and services with high standards, and should be able to compete with best in the world.
Brand Finance has described Brandix, along with the other toppers in the list, as ‘brands that are marketing Sri Lankan products to the world’.
Brand Finance’s 2016 ranking was released in a special edition of the LMD magazine. (MCJ)
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