British firm Get Living partners BFC to highlight sustainable fashion

Get Living, a UK-based leading build-to-rent operator, has partnered with the British Fashion Council’s Institute of Positive Fashion, which will take up the residency at The Lab E20 in Stratford’s East Village this September. This residency will bring a series of fashion-focused events and activations to The Lab E20, East Village’s new flagship for experiential retail.

 

Get Living, a leading build-to-rent operator, has partnered with the British Fashion Council's Institute of Positive Fashion, who will take up residency at The Lab E20 in Stratford's East Village this September. This residency will bring a series of fashion-focused events and activations to The Lab E20, East Village's new flagship for experiential retail.#

Established in 2020, the Institute of Positive Fashion celebrates industry best practice and encourages businesses to create positive change in the fashion industry. The highlights of Institute of Positive Fashion’s residency will be live streamed during London Fashion Week’s full schedule.

 

Get Living, a leading build-to-rent operator, has partnered with the British Fashion Council's Institute of Positive Fashion, who will take up residency at The Lab E20 in Stratford's East Village this September. This residency will bring a series of fashion-focused events and activations to The Lab E20, East Village's new flagship for experiential retail.#

The Lab E20, designed and produced by Christopher Raeburn (founder of Raeburn Design and global creative director of Timberland), is the new creative hub for East Village, Newham and London’s creative industries. The Lab E20 was designed to host Preview, a six-month programme of events and immersive experiences developed by Futurecity, as part of the wider cultural strategy for Get Living, with the vision to establish East Village E20, as the gateway to the Fashion District, the residential and commercial hub to East Bank and the Innovation District, while supporting Newham Council’s ambition to become the borough of fashion.  

 

Get Living, a leading build-to-rent operator, has partnered with the British Fashion Council's Institute of Positive Fashion, who will take up residency at The Lab E20 in Stratford's East Village this September. This residency will bring a series of fashion-focused events and activations to The Lab E20, East Village's new flagship for experiential retail.#

Located in the heart of East Village, The Lab E20 appropriately sits geographically at the epicentre of London’s new creative district with the arrival East Bank: London College of Fashion, UCL East, V&A East, the International Quarter, Hackney Wick, Fish Island, Queen Elizabeth Olympic Park, Here East and Westfield Stratford City.  

 

Get Living, a leading build-to-rent operator, has partnered with the British Fashion Council's Institute of Positive Fashion, who will take up residency at The Lab E20 in Stratford's East Village this September. This residency will bring a series of fashion-focused events and activations to The Lab E20, East Village's new flagship for experiential retail.#

According to the British real estate firm, The Lab E20 opened to the public in July 2021 and brings together the emerging, local and global innovators in fashion, tech and design to share their principles of sustainable living with the local community. The three core themes both the space the preview programme have been designed to address: designing out waste, regeneration and climate action.  

 

Get Living, a leading build-to-rent operator, has partnered with the British Fashion Council's Institute of Positive Fashion, who will take up residency at The Lab E20 in Stratford's East Village this September. This residency will bring a series of fashion-focused events and activations to The Lab E20, East Village's new flagship for experiential retail.#

“Preview programme partners alongside the Institute for Positive Fashion and Ræburn include architectural and sustainable design practice D-Lab; Loanhood, an East London start-up fashion rental platform; The Sustainable Angle, the UK’s leading resource for sourcing sustainable materials, global activist and maker platform Fashion Open Studio (Fashion Revolution) and the Fashion District, a cluster of ambitious businesses, academic institutions and investors in East London,” Get Living stated.

 

Get Living, a leading build-to-rent operator, has partnered with the British Fashion Council's Institute of Positive Fashion, who will take up residency at The Lab E20 in Stratford's East Village this September. This residency will bring a series of fashion-focused events and activations to The Lab E20, East Village's new flagship for experiential retail.#

“Get Living’s partnership with the inspirational Institute of Positive Fashion is another step in the creative evolution of East Village, where we are delighted to provide a platform for organisations and activities that are consistent with our low carbon living values, which absolutely resonates with our BtR residents and all our neighbours,” Ailish Christian-West, director of real estate at Get Living, said in a press release. “The BFC’s support for East Village has been a driving force for the current exciting creative programme and a host of future opportunities for our community.”  

 

Get Living, a leading build-to-rent operator, has partnered with the British Fashion Council's Institute of Positive Fashion, who will take up residency at The Lab E20 in Stratford's East Village this September. This residency will bring a series of fashion-focused events and activations to The Lab E20, East Village's new flagship for experiential retail.#

“East Village will be the intersection where creative experimentation and social value combine,” Caroline Rush CBE, CEO of the British Fashion Council said.