Fashion and lifestyle portal Jabong has launched a collection of UK-based women's fashion retailer Missguided's products on its platform following an exclusive deal.
Jabong had earlier exclusively launched international brands such as Topshop, Topman, Dorothy Perkins and Miss Selfridge.Fashion and lifestyle portal Jabong has launched a collection of UK-based women's fashion retailer Missguided's products on its platform following an #
The £86 million turnover British company was founded by Indian-origin entrepreneur Nitin Passi in 2009, said a press statement issued by the company. Missguided is a women online-fashion brand.
"India is a key strategic market for Missguided and we are confident our partnership with Jabong will be a huge success," said Nitin Passi, founder and CEO, Missguided.
Jabong, which competes with Myntra, has been bleeding financially with losses almost tripling in FY 2015. (SH)
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