Apparel buyers don't want to choose among comfort, style, price and sustainability—they want everything, according to Sustainable Apparel Coalition (SAC) executive director Amina Razvi, who said brands need to communicate social and environmental practices in a way that supports consumer desire for information and facilitates easier and faster buying decisions.
With consumer expectation for better options on the rise, transparency becomes much more critical, Razvi told Fibre2Fashion in an interview.Apparel buyers don't want to choose among comfort, style, price and sustainability-they want everything, according to Sustainable Apparel Coalition executive director Amina Razvi, who said brands need to communicate social and environmental practices in a way that supports consumer desire for information and facilitates easier and faster buying decisions.#
For the full interview, please click here.
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