As Chief Digital & Information Officer, Alfredo C. M. Tan will be responsible for the strategy, implementation and adoption of all consumer-facing digital platforms. He will drive the brand’s digital capabilities and lead the teams responsible for developing the company’s digital roadmap across digital sales channels, as well as the company’s IT, Digital Media & Marketing, and Consumer Insights. Alfredo and his team will also be responsible for Canada Goose’s future Data and AI Strategy to enhance commercial and enterprise performance.
“Alfredo brings significant global experience and a proven track-record harnessing the power of technology to transform consumer experiences and deliver results,” said Dani Reiss, Chairman and CEO, Canada Goose. “I am confident in Alfredo's abilities to accelerate our organization's digital capabilities, drive operating efficiencies across the value chain, and enhance our customers’ omnichannel shopping experience.”
Alfredo joins Canada Goose most recently from Loblaw Companies Ltd where he was the Senior Vice-President & Managing Director of the Retail Media division. Alfredo was a pioneering leader at Meta Platforms, joining as one of the first 1000 employees globally and helping to transform it into a global media and technology leader. Previously, he was the Senior Vice-President of Strategy, Data & Digital Products at Rogers Sports & Media. Alfredo was also the first Chief Digital Officer & Chief Innovation Officer at WestJet Airlines.
“I’m incredibly excited to join Canada Goose, a global leader in Canadian luxury with an authentic heritage and commitment to craftsmanship,” said Alfredo, incoming Chief Digital & Information Officer, Canada Goose. “I believe there is tremendous opportunity ahead for Canada Goose as we leverage technology to deliver world class experiences and contribute to the growth of Canada Goose globally.”
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