In the next three years, Anta brand targets double-digit growth, Fila brand targets to achieve RMB 40 to 50 billion retail sales in mid-to-long-term, while Descente and Kolon Sport will strive to become the company's third RMB 10 billion brand.
Anta Sports has implemented a ‘single-focus, multi-brand’ development strategy since 2016. After seven years of refinement, Anta Sports has created unique multi-brand synergistic value through distinctive multi-brand synergistic operations, and built the underlying pathway for future growth in the medium to long term, the company said in a press release.
Focusing on differentiated brand positioning, the group’s brands have made significant progress in building brand and product salience as well as enhancing consumer awareness. Each brand has formed a leading position in different niche segments, and its multi-brand model is fully matching the current development trend of market demand, covering a full range of scenarios, demographics and tracks, and with risk resilience through cycles.
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