Bucher will be succeeding Michael Sharp, who will step down from his current role of Debenhams' CEO on June 24, 2016.
Bucher has been serving at Amazon since 2003. Prior to this, he was the general manager – retail and e-commerce of Puma. He has also served at top retail positions at Nike and Inditex.
“Following a rigorous recruitment process with some exceptional quality candidates, Sergio's wealth of e-commerce expertise, international experience and clear leadership qualities stood out,” Ian Cheshire, chairman of Debenhams commented on the appointment.
“I am confident we have the best possible person to realise the potential of 'new Debenhams' as a leading international multi-channel retailer with a bright future,” he added. (MCJ)
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